Aroundhome is a two-sided marketplace platform where the possibility of shared success begins with the match: the moment a homeowner is connected with the right partner. The House Owner & Service Request Acquisition domain owns everything upstream of that match. It starts when a homeowner discovers Aroundhome through search or content, continues as they describe their home project, and ends when a qualified service request is handed to matching. The quality of that request shapes the experience on both sides of the marketplace, so acquisition volume, conversion, and data quality are all part of your responsibility.
At Aroundhome, Product Managers play a pivotal role in shaping the success of Germany's leading housing project platform. We work in a domain-based model, where each product team owns a clearly defined part of the platform. This structure fosters close collaboration within cross-functional teams and ensures that the expertise for continuous product discovery, hypothesis development, and iterative improvement sits directly within each domain.
As a Senior Product Manager, you drive and execute the strategy, set a clear direction, and make sure your domain delivers meaningful value to both customer groups, homeowners and partners, as well as to the business.
- You continuously shape domain strategy and vision, setting clear measurable goals and a roadmap for homeowner acquisition: steering the full acquisition mix across paid and unpaid channels with a clear focus on growing the organic share, improving conversion along the homeowner journey, and raising the quality of the service requests handed to matching. You actively rally those around you toward this vision.
- You grow sustainable, unpaid acquisition through SEO, AI search optimization and scalable acquisition systems that compound over time, while keeping paid channels an effective and efficient part of the mix. You design and read high-traffic conversion experiments to lift conversion and data quality.
- You are responsible for building a robust architecture and foundation that supports our acquisition experience. You ensure our setup is scalable and ready for automated qualification, enabling seamless processes that benefit the entire marketplace.
- You identify where AI genuinely improves the homeowner experience and the platform's qualification processes, and you bring those opportunities into production together with Engineering, from first prompt experiments to shipped, measurable features.
- You drive domain growth through continuous end-to-end product discovery, using qualitative insights (interviews, usability tests, feedback, NPS) and quantitative data to identify opportunities and make evidence-based, outcome-driven decisions with measurable impact.
- You communicate with clarity and purpose, translate complex system and data topics into compelling narratives, and foster strong collaboration across Product, Tech, Product Analytics, UX, SEO and Content, Sales, and cross-domain stakeholders. You help carry the shift from a sales-driven organization toward a product platform.
- You ensure a strong balance between long-term strategic goals and short-term trade-offs, driving continuous lean delivery through effective backlog management and close collaboration with Engineering and Design.